It seems that every year, there’s a new SEO trend. As online technology changes and evolves with time, so does SEO. So what’s new in the latest year? Read below to find out what’s happening with SEO in 2018:
Structured Data is on the Rise
Structured data refers to using specific words to formal HTML content. Simply put, structured data tells search engine algorithms how to interpret content in a certain way and display it in the modern SERP format on Google. It’s the latest SEO tech that improves individual search listings. With structured data, a business can improve the click-through rate by as much as 30 percent, according to some estimates. Implementing structured data is not for the faint of heart, however. You may need to know SEO Schema. It’s highly recommended to hire a professional group like First Page to get on the structured data bandwagon in case your team lacks the expertise.
Speed is Important More than Ever
Speed is not just a ranking factor anymore, it’s also a user experience factor. The speed of your website or mobile app does affect SEO significantly. If your site takes longer than 3 seconds to load, then no amount of keyword placement would get your website on top of the rankings. Your site could end up getting excluded from mobile search results altogether. Google prefers websites to load in 3 seconds or less. The shorter the loading time, the better. So start today to improve the speed of all your websites, apps, games, and so on.
Shared Features Lead to Better Search Rankings
Google is increasingly investing in ranking high-quality content on top. The search engine now uses a technique called Latent Semantic Indexing, which makes it particularly hard to pass off subpar content as great content. Latent Semantic Indexing essentially finds relationships between terms in relation to context. It means the algorithm is getting more sophisticated at determining the relevance of content. The algorithm would look for shared features in content, such as how certain terms are used in relation to one another. The concept is complex, but as long as you can make your content comprehensive, you would have aced this particular requirement. You can use a tool like WebSite Auditor to research shared features of high ranking sites to incorporate into your content for similar results.
SEO is Coming to Voice Search
SEO is not just important for types stuff anymore, it’s not important for spoken search queries as well. Voice search is on the rise, people. According to Google statistics, over 50 percent of teens and over 40 percent of adults now use voice search daily. Therefore, brands must find ways to optimize content for voice search immediately to not lose to the competition. This can be done easily by researching and incorporating spoken keywords.
Backlinks Go Linkless
The days when SEO involved heavy altering of backlinks are gone. Search engines now use linkless mentions to establish the authoritativeness of a site. This doesn’t mean SEO is completely out of the way. Algorithms compare mentions online with various brands to determine the ranking. So improving the quality of mentions would be the next big thing for backlinking SEO.
In addition to the above, the rise of mobile an increased need for personalization is affecting SEO as well. As long as you keep informed, it won’t be hard to conquer SEO in the New Year.