In today’s digital marketplace, your online presence is the most important method for spreading brand awareness and driving more traffic to your website. But what are the best ways to improve your online presence and how can you be more proactive about getting your product or service in front of the audience most likely to become your most loyal paying customers?
The answer is Facebook. With nearly 1.5 billion users logging on each day, you would be ill-advised to ignore the power and potential of advertising on the single most popular social media platform worldwide. But there are other benefits that go beyond just the number of eyeballs that will see your ads.
Let NetSearch Digital Marketing help you navigate Facebook and all of the tricks of the trade for using it to get your business the attention it deserves.
One of the most beneficial facets of advertising on Facebook is that you can reach a staggering amount of users at any one time. However, quantity does not always mean quality interactions or conversions. You need to be sure your advertising is carefully targeted towards those users who are seeking out the product or service you provide.
Facebook practices data collection on all of its subscribers, which means you can carefully identify which users should see your advertising on their newsfeed and which ones will not. This data mining is widespread along a full range of relevant criteria from age to gender, interests to income, even life events, relationships, and purchasing history. All of these factors can be yours to exploit so your advertisements have the most impact with the right users.
The platform is also very good at helping your company generate leads whom you can hopefully convert into clientele. Facebook places advertising in the news feed of those users who are the most likely to buy your product or hire your service. When they come across your ad in their news feed, they can click on the ad which will bring them to a pop-up form.
That form is there for them to fill out and submit, after which you can contact them to follow up and discuss their needs and your solutions.
Facebook Ad Chat Bots
Among the more popular features on the Facebook platform is their Messenger service. Users who are interested in what you are offering have the ability to contact you 24/7 and you don’t have to be near your Facebook page or even awake. Their Ad Chat bots are designed to conduct useful conversations online to answer questions and provide additional data and information.
The bots can also gather data and contact information from the user during the conversation and even educate them further on your product, service, and brand. They can even schedule an appointment with you or your business.
Even more beneficial, users can call up these conversations with your Ad Chat bot by clicking an advertisement in their news feed. The bot will do the rest of the work.