If you are starting a new business or even thinking about growing your existing business, you might have come across terms like SEO (Search Engine Optimisation) and Adwords, which are useful tools to increase the visibility of your business on Google Search, and to generate leads.
SEO and Adwords are similar in a few aspects, but are different in many. In this article, we will break down the difference between them for you, and try to give you an idea of how they will work for your business.
SEO is an organic way to increase your visibility on Google and other search engine searches. It makes use of certain techniques (based on how search engines function) to get a good ranking for your business website in the search results. These techniques can include keyword optimisation, website linking and meta tags. This is a free and organic way to generate good visibility for your business, but it takes longer to generate leads.
Adwords is a platform that is owned by Google, which displays targeted ads on all Google products like Google Search, Youtube, Gmail and so forth. This is a paid system for advertisers. You can choose to pay Google when somebody clicks on your ad (CPC – Cost Per Click) or based on the number of views your ad gets (CPM – Cost per thousand impressions). This is a great way to generate leads fast, and can be especially useful for newly opened, growing businesses.
Since the Adwords system is easy to use, you must learn to use it wisely and carefully. Otherwise you might end up spending a lot of money on Adwords campaigns if you are not careful enough. Hiring a professional Adword Campaign manager might be the best way to go if you are looking to run Adword campaigns.
Is SEO or Adwords the best spend for my business?
This depends on the results you want to achieve and the time and effort you want to put in to achieving them. There is no general answer to this question.
SEO principles are applicable not just to Google searches, but to all search engines. Following these principles will lead you to investing time and effort in developing good content for your websites, driving organic growth and guaranteeing a steady flow of leads over the long term.
But if you want to generate leads for your niches quickly, and target people with ease, Adwords will be your best bet. Sure, you have to pay for each click of your ad, or for a certain number of impressions, but if you manage your Adword campaign well, it could turn out to be a profitable proposition for your business.
My suggestion would be to get started with SEO right now, as it is free to implement and will help you in the long term to generate sustainable leads with little effort. When you’ve got the budget to start an Adwords Campaign, look to hire a professional Campaign manager, who will help you generate leads and drive business. And remember, you can totally use SEO and Adwords at the same time, so it is a win-win.