How Do You Value And Sell An Online Business?


If you are looking to sell your small business, you need to know what it’s worth and not just when to sell, but how. These factors can determine what you ultimately make by selling the enterprise, but unfortunately, too many business owners of online and brick and mortar companies alike make certain critical mistakes that can have a detrimental effect on the ultimate transaction.

They’re either insufficiently prepared or in a rush to sell, neither of which is going to work in your favor when you’re trying to sell an online business. There business professional women and men who are seemingly intelligent enough to make the right moves, yet find themselves taking far less than they had hoped on a sale of their business.

Don’t be one of them, here are the most critical actions you should take in order to value and sell an online business.

Know the Value

The first thing to do is to place a value on the online business, because you can be sure there will be a lot of close scrutiny if not outright skepticism on the part of potential buyers who may challenge your assessments. But if you are able to determine the value of your business through real facts and numbers to support your assertions, you’re going to have a much better time trying to sell.

So consider the proper criteria, things like your company’s sales and revenue, the growth of the business, company profits, and an outlook on the upcoming trends that could impact the business in the future. Competition is also a major factor to consider, who is out there competing for the public’s dollar and how is the business prepared to meet such challenges?

Risk is a big component of evaluation. Are there any risks associated with the operation of this business and what does a buyer need to ensure that the business runs smoothly when they take it over? These are the questions that buyers will ask and you need to have smart, sensible answers to all of them.

Identify What You are Selling

Selling an online business is much like any the sale of any other in that you need to make very clear what is included in the sale and what is not. You would be surprised how often this mistake is made by otherwise savvy business owners who didn’t take the necessary steps or precautions with a potential buyer and a simple misunderstanding sinks the deal.

This relates to the moving of assets from one owner to the other. What are those assets, exactly? You must take into account things like physical assets along with assets that might be less tangible but are no less essential to the successful daily operation of the company.

In addition, the sale should also delineate whether the sale relates strictly to the company’s assets or does it include a full share sale where every last facet of the business is handed over in its entirety.

This determination is also very important and could be the thing that makes or breaks the deal on either side of the bargaining table.

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