If you already have a new business or want to make a business, there are two basic types of business, namely business to business (B2B) and business to customer (B2C). Both B2B and B2C have very different types of effective content strategy, business models, ranging from the customer segment, marketing strategy, capital, to how your business plans in the future.
Now we will try to explain first what is the difference between B2B and B2C, then we will discuss how different marketing strategies are. In addition, we will also discuss how B2B and B2C marketing tips are then how to sell the business to the company. But before that, in order, the Writer team will invite you to know what B2B and B2C really are.
What is business to business or B2B?
Business to business or B2B are transactions that are carried out electronically or physically and occur between business entities one to another. When you see what is thick, B2B is the sale of the product or service provided by the business and is intended for other businesses, not the customer.
For example, you have a culinary company engaged in catering. Then because the business you have is a large enough catering business, so you have a target market for the company. So your catering service is for companies that have quite a lot of employees, this is called B2B because your business or service is for other companies. If your catering business is for individuals or groups, that means your business is business to customer, not B2B.
What about business to customer or B2C?
The opposite of B2B, business to customer or B2C is a business that performs services or sales of goods or services to individual customers or groups directly. In other words, the business that you do is directly related to consumers, not companies or other businesses.
For example, suppose you have a basic food business. When you sell goods to individual consumers, that means your business is B2C aka business to customer. But if you sell large quantities of groceries to other businesses, that means your business is B2B, not B2C anymore.
Broadly speaking, almost all B2C products can become B2B products, but B2B products are very little used by individual consumers directly. For example, your catering business cannot be sold individually, but you can sell basic food businesses with fellow businessmen.
Now about the differences between B2C and B2B marketing strategies
After knowing the fundamental differences between B2C and B2B, we will now discuss how different marketing strategies are. Marketing strategies have significant factors to business continuity because when you make a marketing strategy wrong, your business can lose a lot.
If you look at risk, a business or product from B2B has a greater risk than B2C. Because the product you produce must be in sufficiently large quantities, the maintenance and manufacturing costs that you have to spend are also slightly larger.
We will take the example of a catering business (B2B), the amount of risk of experiencing a loss is greater than the staple business (B2C). But the benefits gained are far greater than the catering business.
What is the marketing strategy in B2C?
Now we will discuss one by one how the marketing strategy of B2C and B2B. Marketing B2C or business to the customer is the key to how you can play customers’ emotions, create attractive advertisements, competitive prices, and good product quality. Once again we will say that customer trust in the business world is number 1, just how you can do some marketing strategies to get that trust.
We will exemplify marketing strategies in B2C in the food business. The simple strategy is that you can make very competitive prices. For this reason, it is very important that you know some of your competitors. When other businesses have cheaper rice prices, you have to have a strategy on how to make rice at a cheaper price but the same or even better quality.
Besides that, you can make an eye-catching ad and if possible it is very interesting. Customers will be very interested in advertisements that are unusual and a bit odd.
Then what about marketing on B2B?
B2B marketing strategy is how you can make your prospective customers believe in the quality of your brand. Your customers who are business owners will certainly compare how strong your brand is with other brands, and whether your brand can be trusted.
Therefore you must strengthen the quality of your business. How is the quality of your product, the quality of your service until communication with your customers must be continuously improved. When your customer is a business/company, you must build strong relationships in this business sector.
“The fundamental difference from B2B marketing targets is service, product quality, and trust. Whereas in B2C you must prioritize more on customer satisfaction with products and competitive prices. ”
B2B and B2C businesses have very different marketing targets
B2B and B2C businesses clearly have very different marketing targets, for B2C you have individual or group marketing targets. Then for B2B, your marketing target is the business/company. As well as the difference again is the ability to purchase between B2C and B2B is very different, for B2C you cannot predict the purchasing power of your prospective customers. But for B2B you can have prospective customers who have very high purchasing power because your marketing target is a company/business that is already large and certainly has a lot of money.
In B2C you can make promotions on social media and create websites because that’s where you should have a lot of potential customers. On social media, you can interact with customers and create your own “fans”. In addition to social media and websites, you can also create advertising marketing strategies in print or brochures. This method can be useful when you will enter a new market.
Whereas B2B marketing targets are certainly very different. Business people or companies will not be directly interested in the products you advertise on the internet or in brochures. When the volume of purchases made is very high, the businessman or company will see in detail what products and brands you have, how the track record is, how other customers testimonials and other details.
Although B2B marketing targets look quite difficult because approaching a company/business is different from employees, it turns out to be one of the advantages of B2B. You have a very segmented or categorized target, that means you can do a focused marketing strategy.
That’s the basic difference in marketing, how to market strategy and marketing targets on B2B and B2C. Usually, business people ignore these things and just make a business without making a marketing strategy and see who the marketing target is. Hopefully by reading this article from Writer you can compare and create new marketing strategies for your business.