A successful business blog has many benefits. It can inform consumers of news about the company, highlight upcoming events, promote products or services as well as demonstrate expertise within the industry. However, a good business blog can’t be made over night and requires careful planning. Read through these nine tips and improve your skills as an ecommerce blogger.
Make it search friendly
While every piece of content should be directed to readers, there are two parties that read your blog – people and search engines. And while you male all the effort to optimize your writing for the people, always make sure that your posts are key-optimized, in both titles and the post body. Stick to a single topic or focus and try to post three to five times a week.
Outline your audience
Defining the audience you want to reach with your blog is the first essential step. The target audience concept is well-known to marketers, and blogging is no different. You can even go one step further and create a buyer persona, a hypothetical representative of the desired audience. In case there is more than one type of audience you want to reach, create multiple personas.
Make it reader-friendly
Once you define buyer personas within the target audience you want to reach, try to shape the blog to their interests. Suppose that if everything you write and post is beneficial to them, it will also be interesting to others. As you engage your audience via blog comments and through social media, you can learn what they need and focus on those topics even more in future. Pet food retailer Halo has an exemplary blog that is updated almost daily, with expert information about pet health and nutrition, altogether with links to the company products embedded into posts.
Include Top 10-style posts
Readers love their lists. Posts titled Top 10 always have a high click rate, they are easy to scan and the reader can immediately conclude if the post is worth reading. If your list contains know-how tips in an ordered manner, such a post has a high probability of being shared among the readers, bringing you more potential customers.
Don’t forget to brand
How can you make your e-store stand out among potential competitors who are in the same industry or offer similar products and services? The answer is branding. If your branding is done right, your logo is more memorable and recognizable to potential customers. As a result, they are more likely to return to make more purchases in the future, while also contributing to customer loyalty.
Connect with influential bloggers
The habit of finding, following and communicating with influential bloggers has many benefits. If you subscribe to their feeds, read and comment on their content, as well as provide links to their posts in yours, they are likely to return the favour. Being in the same boat with those influencers can kick some of their readership and traffic your way.
Throw in an occasional link bait
Simply put, a link bait is content created to obtain incoming links. There are link baits that are created on purpose to spark controversies or mention high-profile individuals with hopes that they provide a link back. Other link baits are just well written informative posts that have the same aim. Aside from top 10 lists, other great link baits include infographics, entertaining videos, polls, surveys, guides, reports, breaking news, giveaways and free content like e-books.
Invest in a well-designed layout
If your ecommerce blog is easy to use on all browsers, laptops desktops, mobile devices and different operating systems, it will generate more sales and revenue for your business. Make sure your site’s navigation is located somewhere at the top of the page and clearly visible on all browsers and resolutions. Another element of an attractive website are quality images. Free stock photo sites like Shopify’s Burst service offer stunning photos that you can use for any purpose without limitations. A large part of customers’ overall experience is related to the easiness of navigation and readability.
Block duplicate content
An important rule of on-page SEO is to limit repeating the same textual content on multiple URLs. On your blog, you can achieve this by making sure that your blog home page isn’t displaying the entire textual content of each post. Adjust your setting so they only show teasers form the posts on your blog’s HP. In addition, block your comments pages in your robots.txt file, as they are usually duplicates of your blog posts.
These nine strategies can help you create a better ecommerce blog and make your posts more productive. Blogging is a marketing strategy that can bring in the biggest share of online customers. By having an influential business blog, not only can you build authority within your industry, but also help people with topics that interest them. Their purchases will return the favour.